Cheddar's Scratch Kitchen Brand Video Concept: 
We’ve all been there: Snarfing down something over the sink, too tired to cook and just wanting something to fill our bellies. Food as fuel, nothing more. 
This is wrong for so many reasons. Food is one of life’s greatest pleasures. It is an experience best shared. And food is best when it’s made from scratch. 

By depicting quirky universal truths of what we do when we eat alone, we will engage with people. We will make them smile, make them laugh and compel them to share
our messaging and our food. This is how we spread the word about Cheddar’s Scratch Kitchen. And how people will know where they can enjoy goodness made from scratch. 
Creative Directors: Thomas Hripko and Barbara Barnes
Art Director: TC Poorman

Cheddar's Scratch Kitchen Food Photography: Cheddar's needed an updated look without losing the home comfort to their scratch cooking. 
Art Director: TC Poorman
Photographer: Dick Patrick